Welcome to our newly launched blog, where we'll delve into a world of creativity, covering a spectrum of subjects including videography, photography, social media, branding, and event planning. Join us as we unravel our inspirations, behind-the-scenes stories, insights into our clients, and a glimpse into the talented individuals that make up our team.

For our inaugural blog post, we are thrilled to introduce none other than Shax, the visionary behind Shax Media. Here's a glimpse into his thoughts:

Why did you start Shax Media?

I started Shax Media to funnel my desire for creativity. The journey began with recording videos of friends and the captivating surroundings. I was hooked, it felt like second nature. It became more than a hobby when I started offering pro-bono services to hone my skills. It wasn't until I secured my first paying project, a $120 dance video, that I realized my work was valued by others. The turning point came in 2016 when I had the opportunity to work with the United Nations. That opportunity changed the trajectory of my work. My hobby suddenly turned into a real business. It became evident that there was a growing demand for visual storytelling, and people highly valued quality work. Over the years, I knew that we needed to pivot beyond videography. We understand the challenges that business owners and corporations face when dealing with different vendors, and that's why we've transformed into a one-stop-shop media company. As of October, we have added branding, social media management, and event planning to the services we provide. If you need design/printing, we can do it. If you need social media support, we can do it. If you need a brand or product video, we can do it. If you need to plan a cocktail event, we can do it.

What does creativity mean to you?

Creativity is a powerful form of self-expression. It allows individuals to convey their thoughts and emotions in unique and innovative ways that traditional communication cannot achieve. The possibilities within creativity are limitless, as it has the ability to inspire, educate, sell, bring joy, evoke emotions, and connect people. For us at Shax Media, creativity is the vehicle through which we help our clients tell their unique stories and connect with their audience.

Why should companies care about branding and their visual image?

People are more attracted to things we can see, hear and feel. It's not just about selling a product; it's about creating a connection that transcends the transaction. Effective branding ensures that your clients see your company as more than just a product; they see it as something they can relate to, aspire to be a part of, and trust. This connection is forged through compelling visuals and storytelling. What makes a brand unique? If I walk outside and see your brand, would I know what you do? Or if I scroll through social media and I see your brand, will I recognize the colors, logos and visual aesthetic? Does your brand evoke emotions or make me laugh or motivate me? That's why investing in branding is crucial; it's about giving your brand an identity that resonates with your audience on a deep, emotional level.

Give us a glimpse of your clientele?

We understand that each client is unique, and we don't apply a one-size-fits-all approach. Our journey starts with a strategic approach, tailoring our services to meet their specific needs.

We've been fortunate to collaborate with clients across diverse industries. This diversity has not only expanded our capabilities but also enriched our ever-growing portfolio. In today's digital age, all our clients share a common need for effective visual storytelling. We bring our expertise to address a wide range of challenges. For example, we've provided essential livestreaming support for a government contractor’s townhall meeting, crafted a long-form video for the African American Institute, in NY to showcase their partnership with Rutgers University, produced engaging product videos for a restaurant in DC, and for a doctor in Arizona, we seamlessly curated the look, feel, content ideas, and reels for her social media platforms.

What would you say to younger people trying to pursue a career in media?

Media is fun and very versatile. It just takes time to perfect, and a lot of practice. You never stop learning. Eventually you’ll find your sweet spot. Here's are some tips to consider:

• Immerse Yourself: Immerse yourself in the world of media and surround yourself with like-minded individuals who share your passion.
• Persistence is Key: Starting out can be challenging, but persistence is your best friend. Don't be discouraged by closed doors. Keep knocking, keep creating, and keep pushing forward.
• Build Your Portfolio: At the beginning of your career, you might not have a portfolio or experience. You can start with pro-bono work and working on personal projects.
• Protect Yourself: When you start landing clients, always protect your business by creating detailed contracts and getting them signed before a project begins. This ensures that both you and your clients have a clear understanding of what to expect from each other.
• Never Stop Learning: The world of media is constantly evolving. To stay at the forefront, you should never stop learning and adapting to new trends and technologies.